Creating a magical and supportive brand experience through a website, management dashboard, and product packaging.
As part of a branding course in my design studies, I developed a complete branding concept for Orion, a therapeutic horse ranch. The project included designing a landing page, a management dashboard, and branded packaging for a horse plush inspired by real therapy horses from the ranch.
(Parents of) children and teens with special needs:
– Children on the autism spectrum.
– Children with Attention Deficit Hyperactivity Disorder (ADHD).
– Children with physical developmental challenges.
To offer a holistic therapeutic experience through horseback riding, combining physical, emotional, and social healing. The brand aims to create a supportive, professional, and safe environment for all ages, empowering individuals, strengthening their connection to themselves and others, and providing a unique therapeutic approach.
Personalized treatments that promote physical and mental well-being.
Strengthening self-confidence and personal abilities.
Ensuring proper rest, care, and professional training for every horse at the ranch.
🏡 Moshav Be’er Tuvia, Israel
💼 Teacher
Shira is a dedicated mother of two, including Tomer, her 8-year-old son with ADHD and low self-esteem. She seeks ways to boost his confidence and focus. After learning about therapeutic horseback riding, she hopes to find a safe, supportive place where he can connect with animals and grow in ways traditional therapies haven’t allowed.
The Orion Ranch dashboard offers a comprehensive view of the horses’ well-being and workload, ensuring optimal care and management.
It tracks each horse’s work hours, upcoming therapy sessions, medical treatments, and overall condition, helping staff maintain a balanced and healthy schedule for every horse.
