Designing a darkly humorous pharmaceutical brand experience through visual identity, print materials, and satirical storytelling.
Homicidex® is a fictional pharmaceutical product created as part of a satirical design campaign. The project uses graphic design to parody the clean, clinical aesthetics of real-world pharma branding – while humorously referencing true crime culture and psychological thriller tropes.
This revolutionary “medication” helps people struggling with “murderous impulses” regain self-control and avoid… unfortunate outcomes. It’s targeted at fictional serial killers, emotionally detached individuals, and criminal psychologists seeking ethical solutions.
The campaign mimics the clean, clinical tone of real pharmaceutical brands – but with subtle (and not-so-subtle) references to true crime.
Who is this medication (theoretically) for?
– People with intense and dangerous urges
– Potential serial killers who seek to reintegrate into society
Individuals with no empathy, limited emotional range
– Criminal psychologists searching for innovative treatment solutions
🏡 Location: Florida
💼 Computer Technician
Billy is a quiet, intelligent individual with a painful childhood. In recent years, he’s become increasingly absorbed in dark fantasies. He spends long hours alone in his room, browsing obscure online forums, collecting data on real crime cases, and analyzing behavioral patterns of past murderers. Despite his harmless exterior, Billy’s thoughts are becoming more invasive—and he lives in constant fear that someone might discover what’s truly going on inside his head.
The campaign mimics the calm, professional tone of real pharmaceutical ads. Visual and verbal language is intentionally clinical, with a subtle yet sharp contrast: on one hand, reassuring messages like “Live your life without unnecessary distractions”, and on the other, unmistakably dark and violent undertones.
The result: a satirical blend of medical marketing and true crime comedy.
